One of my pet peeves as a guy who likes to say his piece online is the number of really interesting and useful technologies / ideas completely ruined by lazy attempts at marketing by even lazier “salesmen” and marketers.
Look at email – DKIM/SPF/DNSBLs/greylisting just to keep the signal to a sane level. I don’t accept IM’s from contacts not already vetted and authed, I’d be flooded..
Social media is no different, alas. I have accounts on both Twitter and Identi.ca and the former attracts enough bot followers that I routinely clean them out (no for the nth time I don’t want to see Britney naked; we’ve all seen it and we’re still paying for the eyebleach. Cheers)
Getting it right takes only a little effort. Lauren Cochrane, an old colleague of mine who now works for the RSPCA nails this on the head – you need to balance your “brand” with being human ; don’t fail the Turing test.
While it’s easy to write up a bot to spruik a message cheaply and efficiently (especially to services with a free, public API like Twitter or Laconica, although thankfully identi.ca/Laconica aren’t as badly affected) it’s a huge turnoff for a lot of people and ineffective – the sign of laziness / ignorance in my rarely humble opinion. If your product / “brand” has real worth then it should be very easy to talk about it earnestly and openly and give it a bit more depth – Lauren cites commenting and relaying information relating to your interests, even a few pics here and there just to assure your community you don’t end in .sh 🙂
Be interesting, discuss useful ideas, show you’re the real deal and they’ll come – something that F/OSS communities are also very good at. Are you reading me via Fedora Planet? See the posts above and below mine? These are great examples – a potpourri of diverse people, places and posts not essentially directly free software or Fedora related. The community works well and brings in more people simply because it has this depth, it’s not strictly dry technical talk.
If you can’t do that with your product / “brand”, then go buy a sandwich board / billboard we can choose to ignore if we want to while we go about our business. There’s enough noise in traditional advertising without adding to it here, there’s no need to force a broken old model on a medium built in an essentially polar-opposite fashion.
I seem to have a spam dry run – for the first time since I started using email (1994, I’m a relative newbie) I have 0 spam in my junk folder. Either I have achieved some sort of email enlightenment, my setup is too hardcore for current spammer tricks or something is horribly wrong. The irony is that my secondary MX has no greylisting or spam filtering on it yet – just when you think you’ve seen it all something can still surprise you.
As heretical as it sounds I may have to lay off the caffeine, as my poor old brain doesn’t seem to cope well (beware the wired sysadmin!) plus for some reason instant coffee makes me sleepy (hey, that’s not meant to happen! Stimulants anyone?) Fortunately I dislike anything that I haven’t ground myself or at least been beans recently.
Any suggestions for good quality green tea are welcomed 🙂